/* Local brand fonts — the same files the guides are typeset in */
@font-face{font-family:'Anton';src:url('fonts/Anton-400.woff2') format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Oswald';src:url('fonts/Oswald-500.woff2') format('woff2');font-weight:500;font-display:swap}
@font-face{font-family:'Oswald';src:url('fonts/Oswald-600.woff2') format('woff2');font-weight:600;font-display:swap}
@font-face{font-family:'Inter';src:url('fonts/Inter-400.woff2') format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Inter';src:url('fonts/Inter-500.woff2') format('woff2');font-weight:500;font-display:swap}
@font-face{font-family:'Inter';src:url('fonts/Inter-600.woff2') format('woff2');font-weight:600;font-display:swap}
@font-face{font-family:'Inter';src:url('fonts/Inter-700.woff2') format('woff2');font-weight:700;font-display:swap}
@font-face{font-family:'Playfair Display';src:url('fonts/Playfair-400i.woff2') format('woff2');font-weight:400;font-style:italic;font-display:swap}
@font-face{font-family:'Playfair Display';src:url('fonts/Playfair-600i.woff2') format('woff2');font-weight:600;font-style:italic;font-display:swap}
:root{
  --teal:#4FA5AB; --teal-ink:#34797E; --ink:#111111; --body:#5E5E5E;
  --cream:#FAF7F2; --line:#DED8CE; --white:#FFFFFF;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Inter',sans-serif;color:var(--body);background:var(--white);line-height:1.6;font-size:17px}
h1,h2,h3{font-family:'Anton',sans-serif;font-weight:400;color:var(--ink);text-transform:uppercase;line-height:1.02;letter-spacing:.004em}
img{display:block;max-width:100%}
a{color:var(--teal-ink);text-decoration:none}
.wrap{max-width:1200px;margin:0 auto;padding:0 24px}
section{padding:96px 0}
.kicker{font-family:'Oswald',sans-serif;font-weight:600;font-size:13px;letter-spacing:.22em;text-transform:uppercase;color:var(--teal-ink);margin-bottom:14px}
.kicker::before{content:"";display:inline-block;width:12px;height:12px;border:1.5px solid var(--teal);margin-right:10px;vertical-align:baseline}
.btn{display:inline-block;background:var(--teal);color:#fff;font-family:'Oswald',sans-serif;font-weight:600;font-size:15px;letter-spacing:.08em;text-transform:uppercase;padding:14px 28px;border:none;cursor:pointer;transition:background .15s}
.btn:hover{background:var(--teal-ink)}
.btn.ghost{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.btn.ghost:hover{background:var(--ink);color:#fff}

/* nav */
nav{position:sticky;top:0;background:rgba(255,255,255,.96);backdrop-filter:blur(6px);border-bottom:1px solid var(--line);z-index:50}
.nav-inner{display:flex;align-items:center;justify-content:space-between;padding:14px 24px;max-width:1200px;margin:0 auto}
.nav-inner img{height:46px}
.nav-links{display:flex;gap:28px;align-items:center;font-size:15px;font-weight:500}
.nav-links a{color:var(--ink)}
.nav-links a:hover{color:var(--teal-ink)}
.nav-links .pill{background:var(--teal);color:#fff;padding:9px 18px;font-family:'Oswald',sans-serif;font-weight:600;letter-spacing:.06em;text-transform:uppercase;font-size:13px}
.nav-links .pill:hover{background:var(--teal-ink);color:#fff}

/* hero */
.hero{position:relative;min-height:82vh;display:flex;align-items:center;color:#fff;padding:110px 0}
.hero .bg{position:absolute;inset:0;background:url('img/hero-wide.jpg') center 38%/cover no-repeat}
.hero .scrim{position:absolute;inset:0;background:linear-gradient(180deg,rgba(10,10,10,.82),rgba(10,10,10,.55) 45%,rgba(8,8,8,.85))}
.hero .wrap{position:relative}
.hero h1{color:#fff;font-size:clamp(42px,6.4vw,84px);max-width:1000px}
.hero p{font-size:clamp(18px,2vw,22px);color:#f2efe9;margin:22px 0 34px;max-width:640px}

/* proof bar */
.proof{background:var(--ink);padding:0}
.proof .wrap{display:flex;flex-wrap:wrap;justify-content:center}
.proof div{padding:20px 34px;font-family:'Oswald',sans-serif;font-weight:600;font-size:15px;letter-spacing:.09em;color:#fff;text-transform:uppercase}
.proof div+div{border-left:1px solid rgba(255,255,255,.25)}
.proof b{color:var(--teal);font-weight:600}

/* story */
.story-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;margin-top:26px}
.story-grid p{margin-bottom:1.2em}
.pullquote{font-family:'Playfair Display',serif;font-style:italic;font-size:clamp(22px,2.4vw,30px);line-height:1.4;color:var(--ink);border-left:3px solid var(--teal);padding-left:26px;margin:36px 0}
.story-photos{display:flex;gap:24px;justify-content:center;margin-top:16px;flex-wrap:wrap}
.story-photos img{border:1px solid var(--line);width:min(420px,100%);object-fit:cover;aspect-ratio:4/5}
h2.sec{font-size:clamp(32px,4vw,52px);max-width:900px;margin-bottom:8px}

/* store */
#store{background:var(--cream)}
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.card{background:#fff;border:1px solid var(--line);display:flex;flex-direction:column}
.card img{width:100%;aspect-ratio:4/3;object-fit:cover}
.card .pad{padding:22px 24px 26px;display:flex;flex-direction:column;flex:1}
.card h3{font-size:24px;margin-bottom:6px}
.card .price{font-family:'Oswald',sans-serif;font-weight:600;color:var(--teal-ink);font-size:18px;margin-bottom:12px}
.card p{font-size:15px;margin-bottom:18px}
.card .btn{margin-top:auto;text-align:center}
.substore{margin-top:56px}
.substore h3.row-label{font-family:'Oswald',sans-serif;font-weight:600;font-size:14px;letter-spacing:.2em;color:var(--teal-ink);margin-bottom:18px}
.grid4{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.mini{background:#fff;border:1px solid var(--line)}
.mini img{width:100%;aspect-ratio:4/3;object-fit:cover}
.mini .pad{padding:16px 18px 20px}
.mini h4{font-family:'Inter',sans-serif;font-weight:600;color:var(--ink);font-size:16px}
.mini .price{font-family:'Oswald',sans-serif;color:var(--teal-ink);font-weight:600;font-size:15px;margin:2px 0 8px}
.mini p{font-size:13.5px;line-height:1.5;margin-bottom:14px}
.mini .btn{font-size:13px;padding:10px 18px}
/* bundle */
.bundle{margin-top:64px;background:var(--ink);color:#fff;display:grid;grid-template-columns:1.1fr 1fr;overflow:hidden}
.bundle img{width:100%;height:100%;object-fit:contain;background:#111}
.bundle .pad{padding:52px 48px}
.bundle h3{color:#fff;font-size:clamp(30px,3vw,44px)}
.bundle .price{font-family:'Oswald',sans-serif;font-size:26px;color:var(--teal);font-weight:600;margin:14px 0 6px}
.bundle .was{color:#bfbfbf;font-size:15px;margin-bottom:16px}
.bundle p{color:#d9d5cd;font-size:15.5px;margin-bottom:14px}
.bundle .btn{margin-top:10px}

/* for / not for */
.forwall{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:30px}
.fcard{border:1.5px solid var(--ink);padding:30px 30px 18px;background:#fff}
.fcard.yes{background:#EAF3F3;border-color:var(--teal)}
.fcard h3{font-size:26px;margin-bottom:16px}
.fcard li{list-style:none;padding-left:26px;position:relative;margin-bottom:14px;font-size:15.5px}
.fcard.yes li::before{content:"";position:absolute;left:0;top:6px;width:11px;height:11px;border:1.5px solid var(--teal-ink);background:var(--teal)}
.fcard.no li::before{content:"";position:absolute;left:0;top:6px;width:11px;height:11px;border:1.5px solid var(--ink)}

/* founder */
.founder-grid{display:grid;grid-template-columns:2fr 3fr;gap:56px;align-items:center}
.founder-grid img{border:1px solid var(--line);width:100%}
.founder-grid p{margin-bottom:1.2em}
.bio-tag{font-family:'Playfair Display',serif;font-style:italic;font-size:22px;color:var(--ink);margin-top:8px}

/* email */
#email{background:var(--cream)}
.email-box{max-width:660px;margin:0 auto;text-align:center}
.email-box h2{font-size:clamp(30px,3.6vw,46px)}
.email-box .sub{margin:16px 0 28px}
.email-form{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}
.email-form input{padding:14px 16px;border:1.5px solid var(--ink);font-family:'Inter',sans-serif;font-size:16px;min-width:200px;flex:1;max-width:260px;background:#fff}
.email-form input:focus{outline:2px solid var(--teal)}
.micro{font-size:13.5px;color:var(--body);margin-top:14px}

/* instagram */
.ig-band .wrap{text-align:center}
.ig-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:30px}
.ig-grid img{width:100%;aspect-ratio:1/1;object-fit:cover;border:1px solid var(--line)}

/* faq */
#faq .wrap{max-width:840px}
details{border-bottom:1px solid var(--line);padding:20px 0}
summary{font-weight:600;color:var(--ink);cursor:pointer;font-size:17px;list-style:none;display:flex;justify-content:space-between;gap:16px}
summary::after{content:"+";font-family:'Anton';color:var(--teal);font-size:20px}
details[open] summary::after{content:"–"}
details p{margin-top:12px;font-size:15.5px}

/* final cta */
.final{position:relative;color:#fff;text-align:center;padding:130px 0}
.final .bg{position:absolute;inset:0;background:url('img/iv1.jpg') center 30%/cover no-repeat}
.final .scrim{position:absolute;inset:0;background:rgba(10,10,10,.72)}
.final .wrap{position:relative}
.final h2{color:#fff;font-size:clamp(36px,5vw,64px)}
.final p{margin:18px auto 30px;max-width:520px;color:#f2efe9}

/* footer */
footer{padding:44px 0;border-top:1px solid var(--line)}
footer .wrap{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:20px}
footer img{height:52px}
footer .links{display:flex;gap:24px;font-size:14.5px}
footer .copy{font-size:13px;color:var(--body)}

@media(max-width:860px){
  section{padding:64px 0}
  .nav-links a:not(.pill){display:none}
  .story-grid,.forwall,.founder-grid,.bundle{grid-template-columns:1fr}
  .grid3,.grid4{grid-template-columns:1fr}
  .proof div{padding:14px 18px;font-size:13px}
  .bundle .pad{padding:36px 26px}
}
@media(min-width:861px) and (max-width:1080px){
  .grid3{grid-template-columns:repeat(3,1fr)}
  .grid4{grid-template-columns:repeat(3,1fr)}
}

/* September update: preserve the original type, photography, and teal palette. */
.btn,.nav-links .pill{background:var(--teal-ink)}
.btn:hover,.nav-links .pill:hover{background:#245b60}
.nav-links .pill{font-size:14px}
section[id],div[id],article[id]{scroll-margin-top:96px}
a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--teal-ink);outline-offset:5px}
.hero a:focus-visible{outline-color:white}
.skip-link{position:fixed;left:16px;top:-100px;z-index:100;background:white;padding:12px 20px}
.skip-link:focus{top:12px}
.hero{min-height:650px;padding:80px 0}
.hero h1{font-size:clamp(39px,5.7vw,76px);line-height:1.08}
.hero .wrap{width:100%}
.hero p{max-width:700px;margin:24px 0 28px}
.hero-actions{display:flex;gap:28px;align-items:center;flex-wrap:wrap}
.hero-secondary{color:white;border-bottom:1px solid #a9c9ca;padding:8px 0;font-size:16px}
.hero-note{font-size:14px;color:#d8e9ea;margin-top:17px}
.proof .wrap{padding:0 24px}
.proof .wrap>div{padding:20px 26px}
.sample-grid{display:grid;grid-template-columns:1.25fr .8fr;gap:76px;align-items:center}
.sample-copy>p{margin:22px 0;max-width:620px}
.sample-actions{display:flex;gap:24px;align-items:center;flex-wrap:wrap}
.text-link{font-weight:600;text-decoration:underline;text-underline-offset:5px}
.sample-sheet{display:block;max-width:400px;box-shadow:0 12px 32px #1112;border:1px solid var(--line);background:white}
.sample-sheet img{width:100%;height:auto}
.sample-sheet span{display:block;padding:14px 18px;font-size:14px;color:var(--ink)}
.sample-sheet b{display:block;color:var(--teal-ink)}
.signup-box{border-top:1px solid var(--line);margin-top:30px;padding-top:24px}
.signup-box h3{font-family:Inter,sans-serif;text-transform:none;font-weight:600;font-size:18px;line-height:1.4}
.signup-box p{font-size:15px;margin:10px 0 16px}
.signup-box .micro{font-size:14px;margin-bottom:0}
.email-form{justify-content:flex-start;gap:10px}
.email-form input{min-width:0;width:100%;max-width:none;flex:1 1 180px}
.email-form button{font-size:14px;padding:12px 18px}
.stage-grid{display:grid;grid-template-columns:repeat(3,1fr);margin-top:34px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stage-grid>div{padding:30px 28px 32px 0}
.stage-grid>div+div{border-left:1px solid var(--line);padding-left:28px}
.stage-label{font-family:Oswald,sans-serif;font-size:15px;color:var(--teal-ink)}
.stage-grid h3{font-size:38px;margin:14px 0 16px}
.stage-grid p{font-size:16px;margin-bottom:22px}
.stage-grid a{font-size:16px}
.stage-extra{display:block;margin-top:18px;text-decoration:underline;text-underline-offset:4px}
#story{padding-top:32px}
#store .grid3{margin-top:34px}
.card p,.mini p{font-size:16px;line-height:1.6}
.card .includes{font-size:14px;padding-top:14px;border-top:1px solid var(--line)}
.product-preview{display:block;font-size:14px;font-weight:600;margin-top:17px;text-decoration:underline;text-underline-offset:4px}
.mini .btn{font-size:14px}
.mini .pad{padding:22px}
.bundle p{font-size:16px}
.bundle .bundle-contents{font-size:14px;color:#d8e9ea}
.consulting-inner{display:grid;grid-template-columns:1.6fr 1fr;gap:60px;align-items:center}
.consulting-inner>div>p{margin-top:24px;max-width:670px}
.micro{font-size:14px}
footer .links{flex-wrap:wrap}
@media(max-width:860px){
 .hero{min-height:0;padding:64px 0}
 .hero h1{font-size:clamp(36px,7vw,58px)}
 .sample-grid,.consulting-inner{grid-template-columns:1fr;gap:40px}
 .sample-sheet{max-width:360px;margin:auto}
 .stage-grid{grid-template-columns:1fr}
 .stage-grid>div,.stage-grid>div+div{padding:26px 0;border-left:0}
 .stage-grid>div+div{border-top:1px solid var(--line)}
 .proof .wrap{display:grid;grid-template-columns:1fr 1fr;padding:0}
 .proof .wrap>div{padding:16px;text-align:center;font-size:13px}
 .proof .wrap>div:nth-child(3){border-left:0}
 #story{padding-top:24px}
 .consulting-inner>div>p{margin-top:16px}
}
@media(max-width:390px){.wrap{padding:0 20px}.hero-actions{gap:16px}.hero h1{font-size:36px}.sample-actions{gap:18px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}